Research on the Influence of Micro-bloggers -- Take Sina Celebrity Micro-blog as an Example

Year: 
2012
Month: 
Authors: 
Yuan Zhang; Yuqian Bai
Journal/Conference: 
Semantics, Knowledge and Grids (SKG), 2012 Eighth International Conference on
Abstract: 
Micro-blogging not only subverts the traditional means of communication, but also changes the entire media environment. The effects of explosive communication have a substantial impact on personal and public fields. This paper selects Sina micro-blog of celebrities as the research object, and presents an evaluation model on the impact of micro-blog to study the influence of micro-bloggers and analyze the correlation of influence factors from three aspects, including attention, propagation and participation.
Full text: 
No
Relevant: 
No
Empirical: 
No
Comments: 
Appropriateness of research design: 
0
Appropriateness of methods/analysis: 
0
Generalisability: 
0
Can findings be trusted in answering RQs: 
0
Total: 
Main conclusions from paper: