STYLE AND USAGE GUIDE FOR THE BASQUE GOVERNMENT´S SOCIAL NETWORKS

Referring Tools: 
Facebook, Tuenti, Twitter, LinkedIn, YouTube, Flickr, Slideshare, Delicious, Geolocation, Blogs
Description: 
The Usage and Style Guide of Social Networks is composed of an introduction, which gives an overview of the social network universe today and puts the presence of the Basque Government on the various social networks into context; it also lays a foundation for this presence, as well as the presence of Basque Government personnel on the social networks. The Guide also details the procedure for opening accounts in social networks, and the rules and use of language to which web must abide. The Guide will devote a chapter to each Social Network in which the Basque Government has decided to have a corporate presence, as well as those which, by their sectoral interest, may be attractive to any department. Each of the chapters will have an introduction to the Social Network in question, the most important aspects relating to configuration and content and a brief outline of the basic guidelines for managing it with sufficient ease.
Developer: 
Basque Government
Target group: 
People working in/with the Basque Government; governments; decision makers
Positive elements: 
Focus on institutional usage of Web2.0tools
Limitations: 
No practical demonstrations
Language: 
English